Opinion: For Those Who Spit Blood when they Brush

Written by Faith Oneya

If you are a Kenyan and you watch prime time news(or soap operas), then you must have come across this advert from GSK on their product ‘Parodontax’ for ‘Those who spit blood when they brush’.

See the image below;

I am all too familiar with shock advertising…meant to startle and offend its audience by violating norms for social values and personal ideals. Why else would such an advert be brought at tines when families are probably having their dinner? For those with vivid imaginations, the image of a person brushing their teeth, foaming and eventually spitting blood is all too vivid whenever this phrase is used!

The marketing manager or advertising manager has certainly made us aware of the the product and the blood-spitters are happy that they have a place to call home.



Author: Faith Oneya

Lover of the written and spoken word.

7 thoughts on “Opinion: For Those Who Spit Blood when they Brush”

  1. I get the point about the effectiveness of Parodontax but the blood stained spittle turns me off. Especially so since the advert is aired around supper time. Opinion from other family members is that it causes nausea.
    Do your research well about the effect of the advert. Consider changing the advert, you might get more customers hoping guys don’t hate the toothpaste already because of the advert.

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